Xbox president Asha Sharma has said the company is thinking carefully about affordability when it comes to its next-generation console, signalling that Microsoft is aware of consumer price sensitivity in the gaming hardware market. In an exclusive interview with the BBC, Sharma also discussed the possibility of giving players digital versions of games they already own on physical discs.
Sharma's comments indicate a shift in how Microsoft may approach the pricing of its next console. The current generation of gaming hardware, including both the Xbox Series X and PlayStation 5, launched at price points that drew criticism from consumers and commentators. The executive acknowledged that cost is a real barrier for many gamers.
One of the most discussed potential features is a scheme that would allow players who own a game on disc to receive a digital copy of the same title. This could incentivise gamers to embrace digital gaming without losing the value of their existing physical game libraries.
While no firm details on pricing or release timelines were confirmed, the interview underscores Microsoft's intention to remain competitive in the console market and to address concerns that gaming hardware has become too expensive for many households.
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