Best New Football Kits of the 2026-27 Season: Vote for Your Top 10

Ahead of the start of the 2026-27 football season, BBC Sport has put together a comprehensive roundup of the most striking new kits released by clubs from across the globe over the summer transfer window.

A New Season, New Looks

Each summer, clubs invest heavily in new kit designs that aim to excite supporters, drive merchandise sales and define the visual identity of the team for the year ahead. The 2026-27 campaign is no different, with a wide range of clubs unveiling bold new strips that blend heritage, innovation and commercial appeal.

Global Representation

The selection covers clubs from across Europe's top leagues, as well as teams from South America, Asia and beyond. From classic home kits that stay true to traditional colours to eye-catching away strips that push creative boundaries, the variety on offer reflects the global diversity of the beautiful game.

Fan Vote

BBC Sport is inviting supporters to cast their vote for their favourite 10 kits out of those featured in the roundup. The poll allows fans to have their say in deciding which clubs have produced the most visually impressive outfits ahead of the new campaign.

With kits playing an increasingly important role in club culture, fan identity and global merchandising revenues, the competition to create the most memorable design each season continues to intensify. Which club has produced the best new look for 2026-27?