Premier League Shirts Set for New Look as Gambling Sponsorship Ban Takes Effect

English Premier League football shirts are set for a dramatically different appearance this season after clubs collectively voted to ban gambling company logos from the front of their kits. The decision, which follows years of campaigning by addiction charities and fans, marks a significant shift in the commercial landscape of English football.

Why the Ban?

Gambling sponsors have long been a controversial feature of Premier League football. Critics argued that prominent betting logos on shirts normalised gambling and had a harmful effect, particularly on young fans and those vulnerable to addiction. Several clubs had already moved away from gambling sponsors voluntarily before the collective ban came into force.

What Comes Next?

Clubs are now seeking alternative commercial partners to replace the gambling revenue. Some are expected to partner with financial services, insurance, and technology brands. The visual change to shirts — without the typically large betting company names across the chest — will be one of the most noticeable differences for fans watching matches this season.